Running Time: 4 hrs
Knowledge Tier: Intermediate
With most retail shopping now taking place online, good product photos can make or break a business. Product photos should not just show a buyer what the product is, but also convey the vibe and energy of a brand to their target audience, enticing them to buy. In this workshop you’ll learn how to create captivating product photos that go beyond simple e-commerce shots and begin to tell the story of your brand.
What you will learn:
How to storyboard ideas for your photoshoot
Using colour theory in your images
Colour calibration and management
Choosing props and backdrops for product photography
Setting up a shot that captures the right vibe for your product
Composition, perspective and camera settings for products
How to use off camera flash and modifiers
Editing tips for your final photos
What to bring:
A digital camera and lens (85-105mm focal length is ideal)
A charged camera battery (with a spare one recommended)
A blank memory card
Some of your products (if you have them)
Some product photos which inspire you
What is provided:
Lighting equipment
Props and backgrounds
Demo products
Class notes